Discover Diversity Programming Via Facebook & Win Prizes!
Throughout February, digital cable customers will have access to a variety of films and resources about Black history and culture as part of cable’s Diversity On Demand initiative. Diversity On Demand, which kicked off February 1, will focus on Black History Month and wrap up following Hispanic Heritage Month (Sept 15-Oct. 15), as an expansion of cable’s on-going support of and commitment to multicultural programming.
Visit and “like” cable’s Diversity on Demand page on Facebook to get updates in Black History programming and links to trailers and be alerted to various entertainment and blogger giveaways during the promotion.
www.facebook.com/
This will be an online destination where anyone interested in multicultural shows and movies can join to engage with others in the community, and learn more about what Diversity on Demand has to offer. Cable will celebrate multicultural programming throughout the year with contests, polls, trivia, trailers and more.
“The cable industry recognizes its responsibility and privilege to use the reach and influence of television, the Internet and mobile apps to spotlight important issues,” said Char Beales, president and CEO, Cable & Telecommunications Association for Marketing (CTAM). “Cable companies and content providers are uniting to provide customers with the opportunity to experience multiculturalism through history, drama, comedy, and even the joy of food. This February, Black History Month comes alive in the home instantly with a click of the remote, and cable looks forward to sharing the Hispanic experience with customers later this fall.”
Black History Month programming for Diversity On Demand includes:
Milestones in Black History: A look at the history of the struggles and strife, the tragedies and the triumphs of African-Americans in the U.S., including programming on the Civil Rights era. Everyone in the family can learn with documentaries like “The Black List” examining some of the reasons for Black History Month. And children young and old can take a trip back in time understanding the importance of historical events with “Seizing Justice: The Greensboro 4,” “On the Shoulders of Giants” and “Birds of a Feather: Tuskegee Airmen.”
Profiles in Courage: The biographies of influential African-Americans come to life with dramatic profiles and stories of acclaimed leaders and others who are not so well known—but perhaps should be, such as that of Lena Baker in “Hope & Redemption: The Lena Baker Story.”
Dramas: Programs and movies like “Independence Day” showcasing award-worthy performances from notable African-American actors such as Will Smith. You can also explore and share real-life family relationship dramas like “Braxton Family Values.”
Hearth & Home: Savor shows like “Down Home with the Neelys” that provide a look at food and other aspects of modern African-American culture and society.
Of the People: These programs exemplify the contributions made by multicultural talent, shows written by, starring, directed or produced by African-Americans, like Morgan Freeman in “Million Dollar Baby.”
Powerful Portrayals: Storytelling has always been an important part of African-American culture. Drama fans can enjoy Black cinema offerings, which chronicle the challenges of African-American protagonists in a variety of ways.
That’s Entertainment: Laugh along with comedy specials such as “Chris Rock: Bigger and Blacker,” while romantic comedies warm the heart. If music is your thing, there are shows and movies such as “Ray,” the remarkable story of one of America’s true musical geniuses, Ray Charles, that look into the past, present music-making of African-American artists.
© 2012, Multicultural Familia. All rights reserved.
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