‘Shackle Yourself’ – New Slave Wear from Adidas?
I’m being a bit snarky in the title, but I think there are a lot of people who’ve got more than snark on their minds right now. This is another epic #FAIL by Adidas, and I can’t help but wonder what they were thinking when they designed this. Could they seriously have been oblivious to slavery? To the number of Black men locked up in prisons across this country? I think not.
Adidas new shackle design is bringing slavery back…and making it “fashionable”? I would call this a desperate cry for attention, but I’ll let you decide.
Adidas released the product image on their Facebook page this week and it’s gotten quite a bit of feedback. Here’s a few of the comments on the product:
Probably a bad idea to announce these so close to Juneteenth (for Texans at least). Not to mention these shoes are probably a bad idea to begin with. - Read on Facebook
Adidas has finally listened to its customers and produced a shoe that no one will mug you for like is so common with its other products. This one locks onto your ankle, so they’ll have to cut your foot off to get it. (Not that I’d put it past the kind of people who’d want Adidas products in the first place.) – Read on Facebook
Thats horrible. If I had kids they would not wear these shoes. If they couldn’t understand why then we would be in every museum and book until they realized it. Even if adidas didn’t mean to depict it that way shackles should not be desensitized to be a fashion statement. The history behind shackles and chains is not just negative to blacks and jews its negative to the HUMAN CONDITION. Its some things that need to be taken serious as to what we say to the future. – Read on Facebook
RACISTS! I will never buy another Adidas product again as long as there is breath in my body! - Read on Facebook
The Daily Mail Online had an interesting article – read on here:
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